Weet-Bix

Dreams

Brand

Date

Jun 2026

Description

The Dreams commercial for Weet-Bix captures a series of aspirational moments, ranging from outdoor exploration and athletic feats to focused professional pursuits. Directed by Visie Admin, the project balances intimate, relatable settings with expansive, high-energy vignettes. Produced by GREATERGOOD, the spot relies on cinematic lighting and rich color grading to tie together disparate environments, including coastal vistas and mountainous landscapes. The project utilizes live-action technique alongside VFX to maintain a polished, fast-paced narrative flow that moves between diverse domestic and professional scenarios.

Style

Horizontal, Cinematic, Warm, Polished

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Royal Blue

Pure White

Crimson

Context

Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video

Associated creatives

GREATERGOODProduction

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Weet-Bix

Dreams

Associated creatives

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