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Weet-Bix: Dreams

Date

Jun 2026

Description

Weet-Bix presents Dreams, a high-energy commercial campaign that captures a series of aspirational moments across diverse settings. The project moves from domestic scenes to grander landscapes, including snowy mountains and coastal vistas, to frame everyday achievements alongside high-performance athletic feats. Produced by GREATERGOOD, the spot leans into a cinematic aesthetic using live-action technique and integrated VFX. The narrative is defined by its polished, warm color grading and fast-paced transitions, connecting varied sequences of personal ambition into a cohesive visual sequence.

Style

Horizontal, Cinematic, Warm, Polished

Techniques

VFX / visual effects

Color
Royal Blue
Pure White
Crimson
Context

Advertising Campaign, TVC / TV Commercial, Brand Film / Corporate Video

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