Weekend

Weekend · Brand Identity

The brand identity for Weekend captures a modern, minimalist aesthetic designed for a range of bottled cocktails. This comprehensive project establishes a cohesive visual system across physical packaging, digital interfaces, and environmental signage. The identity relies on clean typography and high-contrast color blocking to create a direct, accessible presence in the premium beverage market. Execution integrates various creative disciplines, including structured graphic design and precise 3D rendering of product hardware. The digital components, spanning web layouts and UI motion design, focus on functional e-commerce functionality and brand storytelling. The project features contributions from graphic designer FCKLCK and photographer Harel+Ocante, with web development by Luc Borho and 3D work by Marc Ferrer Vives. Louise Baker also contributed to the creative development of this visual system.