Weekday
Featured Weekday projects
This week's top Weekday projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Weekday · Weekday Winter Campaign _ mottola03
Weekday explores a contemporary silhouette for its Winter campaign, featuring an editorial series that leans into clean, minimal styling. Photographed by Joan Braun, the campaign centres on a series of structured indoor portraits and full-body compositions that highlight technical detailing, such as metallic grommets and lace-up construction. Styling and modeling by Elena Mottola define the aesthetic, which utilizes natural light to accent the interplay between high street fashion staples and warm, architectural wooden settings. The resulting imagery emphasizes a neutral, earthy palette and a composed, deliberate approach to modern wardrobe essentials.
Project Weekday · March 2026 E-comm
Weekday masters the art of effortless versatility in their latest high street fashion campaign, March 2026 E-comm. The collection serves as a study in layered styling, anchored by a relaxed approach to contemporary silhouettes. Under the sharp creative guidance of art director Danyel Mejia, the project successfully captures a clean, approachable energy that speaks to the modern consumer. Photographer Clark Franklyn employs a mix of natural light and precise studio strobe setups to emphasize the tactile quality of the layered pieces, from the crisp blue-striped button-downs to the strategic drape of casual knitwear. Model George Godspower navigates the studio space with a calm, focused presence, embodying a curated lifestyle that feels both aspirational and grounded. The deliberate styling choices, polished by hair stylist Erika Svedjevik and makeup artist Viktoria Sörensdotter, lean into a fresh, editorial minimalism that allows the garment textures to shine against a stark, neutral backdrop. By utilizing a live-action technique alongside static portraiture, the team creates a dynamic narrative that elevates standard commercial work into a cohesive visual identity. This project stands as a testament to the power of thoughtful, understated production, proving that when the focus remains on essential layering and intentional framing, the result is a compelling, highly effective showcase for the brand's spring vision.
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