Weekday
Weekday Winter Campaign _ mottola03
Brand
Date
Dec 2024
Description
Weekday explores a contemporary aesthetic in this fashion campaign, captured through an editorial lens. Featuring a sequence of indoor portraits and active poses, the work emphasizes clean lines and material textures within minimalist architectural spaces. Photographer Joan Braun documents the collection, while Elena Mottola handles both styling and modeling. The imagery leverages natural light and neutral earth tones to highlight the technical details of the garments, from metallic grommets to lace-up silhouettes.
Style
Editorial, Clean, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Advertising Campaign, Lookbook
Associated creatives
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