Weekday: Weekday Winter Campaign _ mottola03
Brand
Date
Dec 2024
Description
Weekday explores a contemporary silhouette for its Winter campaign, featuring an editorial series that leans into clean, minimal styling. Photographed by Joan Braun, the campaign centres on a series of structured indoor portraits and full-body compositions that highlight technical detailing, such as metallic grommets and lace-up construction. Styling and modeling by Elena Mottola define the aesthetic, which utilizes natural light to accent the interplay between high street fashion staples and warm, architectural wooden settings. The resulting imagery emphasizes a neutral, earthy palette and a composed, deliberate approach to modern wardrobe essentials.
Style
Editorial, Clean, Vertical
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign, Lookbook
Associated creatives
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