Waba
Featured Waba projects
This week's top Waba projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Waba · 2026 Ramadan Campaign
Waba’s 2026 Ramadan campaign captures the essence of communal hospitality through a series of choreographed scenes centering on cultural heritage and shared dining. The film sequences depict traditional gatherings in both domestic and desert environments, highlighting culinary rituals and regional attire with a focus on human connection. Produced by Shareet Studios, the campaign utilizes cinematic framing to elevate the scale of these traditional celebrations. The visual narrative relies on warm, saturated color grading and golden hour lighting to underscore the atmosphere of the season, leaning into a live-action technique that prioritizes movement and cultural authenticity.
Waba · 2026 Ramadan Campaign (BTS)
This behind-the-scenes production document chronicles the creative setup for the Waba 2026 Ramadan campaign. The footage provides an unfiltered look at the collaborative environment on set, featuring crew and cast members as they coordinate complex lighting rigs and manage intricate prop arrangements. Produced by Shareet Studios, who also oversaw the agency and post-production phases, the content focuses on the technical execution of the project. Captured in a vertical format, the video highlights a clean aesthetic and the precise live-action technique required to bring the brand's latest seasonal campaign to life.
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