Waba
2026 Ramadan Campaign
Brand
Project2026 Ramadan Campaign
Date
Jan 2026
Description
Waba’s 2026 Ramadan campaign serves as a visual celebration of communal traditions and hospitality. The film leans into the cultural heritage of the region, featuring sequences of traditional gatherings, dining, and ritualistic acts like the service of coffee. Produced by Shareet Studios, the project employs cinematic framing and warm, golden hour lighting to document desert settings and domestic interiors. The campaign relies on live-action technique to ground its portrayal of regional attire and local culinary heritage.
Style
Horizontal, Cinematic, Warm, Golden Hour
Context
Advertising Campaign
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