Vuori Clothing

Vuori Clothing · Play It As It Lies

Vuori Clothing presents 'Play It As It Lies,' a campaign film featuring Tom Holland that leans into a rugged, grounded aesthetic. The project follows Holland through an outdoor training sequence before transitioning to scenes of him navigating a vintage off-road vehicle across open terrain. Directed by Harry Holland and Harrison Boyce, the film utilizes natural lighting and gritty textures to emphasize an outdoor-focused sportswear narrative. The production captures the environment through cinematic live-action techniques and drone footage to maintain a sense of scale throughout the piece.