Vuori Clothing
Play It As It Lies
May 2026
Vuori Clothing presents 'Play It As It Lies,' a campaign film featuring Tom Holland. Directed by Harry Holland and Harrison Boyce, the project channels a rugged aesthetic through a series of athletic and outdoor sequences. The visual approach leans into a cinematic tone, utilizing natural lighting and a gritty, earthy color palette to ground the sportswear brand in an active, off-road environment. Throughout the piece, the narrative shifts from high-intensity training at an open-air gym to expansive drone footage of a vintage vehicle navigating a dirt trail. The production, managed by THRPY, emphasizes a live-action technique that highlights the versatility of the apparel in a raw, natural setting.
Horizontal, Cinematic, Earthy, Gritty
Drone footage
Sportswear
Gym
Advertising Campaign, Brand Film / Corporate Video
