Visit Philadelphia

Visit Philadelphia · BTS

This behind-the-scenes look at the latest Visit Philadelphia production tracks the journey from live-action capture to final edit. The project documents the technical coordination required to film historical scenes, showcasing both the on-set logistics and the post-production workflow. Captured with a clean aesthetic and live-action technique, the film details the collaborative process between agency Allen & Gerritsen and the production teams at Format. The narrative focuses on the documentary-style observation of the film crew, balancing practical production insights with glimpses into the digital post-production environment.

Visit Philadelphia · Anything But Silent

Visit Philadelphia’s 'Anything But Silent' campaign explores the city's historical depth through a montage-heavy film. The project, produced by Format, employs a mix of archival black and white film footage and vintage color tones to frame moments ranging from civil rights history to local street scenes. Developed with creative direction by Allen & Gerritsen, the work utilizes cinematic pacing and dynamic typographic overlays to connect diverse eras. The visual execution leans into retro aesthetics, incorporating lo-fi VHS textures and analogue film qualities to create a layered narrative across the tourism board's digital presence.

Visit Philadelphia · Ready For You

Visit Philadelphia’s 'Ready For You' campaign frames the city as a nexus of culture, sports, and heritage in the lead-up to America’s 250th anniversary. Produced by Format with agency and creative direction from Allen & Gerritsen, the film utilizes cinematic drone footage and rapid-cut editing to traverse iconic urban murals, historic architecture, and local celebrations. The project channels the energy of the city through live-action technique, capturing everything from intimate outdoor dining to large-scale stadium crowds. Bold typographic overlays anchor the visual narrative as it transitions between sunrise and sunset aerials, emphasizing the tourism board's broad focus on the city's ongoing cultural evolution.

Visit Philadelphia · Little Free(dom) Library