Visit Philadelphia

Mar 2026

Visit Philadelphia’s 'Anything But Silent' campaign presents a kinetic survey of American history through a localized lens. The project leans into a cinematic aesthetic, bridging the gap between intimate, candlelit period recreations and a montage of archival footage that spans decades of civic movement and progress. The film utilizes dynamic typographic overlays to anchor its narrative flow, moving from the weight of historical documents to the energy of modern street life. The visual language relies on a mix of retro color palettes and lo-fi textures, incorporating analogue film elements and VHS-inspired aesthetics to create a layered, heritage-focused atmosphere. Creative direction and production for the campaign were managed by the team at Allen & Gerritsen, with production and post-production duties handled by Format.

Horizontal, Action, Cinematic, Retro

Analogue / film, VHS / lo-fi

Tourism Boards

Brand Film / Corporate Video