VABYSMO

VABYSMO · Caregiver / “Do I Look Like I Care?”

VABYSMO presents 'Caregiver / “Do I Look Like I Care?”', a commercial project that shifts between the realities of daily life and internal states. The narrative follows a protagonist managing family responsibilities, integrating live-action techniques with stop-motion animation to frame the emotional weight of caregiving. The production, directed by The Sweetshop with creative development from BBH London, utilizes desaturated color grading and cinematic lighting to maintain a consistent atmosphere. Post-production and visual effects were handled by tenthree and RASCAL, with One6th providing the animation sequences and Black Sheep Music composing the soundscape.

VABYSMO · The Treatment Retina Specialists Would Use for Their Loved One