VABYSMO
Caregiver / “Do I Look Like I Care?”
Brand
Date
May 2026
Description
VABYSMO explores the multifaceted role of the caregiver in this commercial campaign, capturing the intersection of domestic responsibility and personal resilience. The project balances live-action sequences of daily life—including school runs and home routines—with stylized stop-motion character animation that adds a layer of depth to the narrative. Directed by The Sweetshop, the film utilizes cinematic lighting and a desaturated color palette to maintain a measured, atmospheric tone throughout. Technical production was supported by post-production houses tenthree and RASCAL, with creative development by BBH London and animation by One6th.
Style
Horizontal, Cinematic, Desaturated
Techniques
Animation
Industries
Skincare
Color
Camel
Pure White
Background
House
Context
TVC / TV Commercial
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