Usonia Wine

Usonia Wine · Brand Identity

Usonia Wine develops its brand identity through a series of product designs and digital illustrations that prioritize bold typography and high-contrast color palettes. The project, led by graphic designer Elana Schlenker, creates a visual language for the alcoholic beverage brand that leans into a clean, commercial aesthetic while incorporating surreal and retro-inspired motifs. The collection leverages a mix of 3D render/CGI techniques and screen print effects to establish a distinct look for each bottle. Designs feature vibrant gradients and layered compositions, balancing structured information with eclectic, artistic character work that spans across the company's various wine labels.