Usonia Wine

Nov 2024

Usonia Wine’s brand identity project centers on a series of vibrant, illustrative labels that redefine the visual language of the beverage sector. The design work, helmed by graphic designer Elana Schlenker, leans into a maximalist, high-contrast aesthetic that merges retro-digital sensibilities with contemporary graphic design. The collection makes extensive use of saturated gradients, playful typography, and eclectic motifs ranging from anthropomorphic characters to detailed floral patterns. By utilizing 3D render/CGI techniques and a clean, commercial approach to product photography, the project establishes a cohesive yet diverse visual system across various wine vintages. Technically, the work incorporates screen print/silkscreen influences to add physical depth to the digital assets, ensuring the brand remains both whimsical and structurally grounded.

Vertical, Commercial, Clean

Alcoholic Beverages

Gradient

E-commerce / Product