Usonia Wine: Brand Identity

Nov 2024

Usonia Wine develops its brand identity through a series of product designs and digital illustrations that prioritize bold typography and high-contrast color palettes. The project, led by graphic designer Elana Schlenker, creates a visual language for the alcoholic beverage brand that leans into a clean, commercial aesthetic while incorporating surreal and retro-inspired motifs. The collection leverages a mix of 3D render/CGI techniques and screen print effects to establish a distinct look for each bottle. Designs feature vibrant gradients and layered compositions, balancing structured information with eclectic, artistic character work that spans across the company's various wine labels.

Vertical, Commercial, Clean

Gradient

E-commerce / Product