Ultra Violette

Ultra Violette · Fave Fluid and Preen Screen Campaigns

Ultra Violette’s campaign for its Fave Fluid and Preen Screen ranges leans into a vibrant, high-energy aesthetic within the skincare and beauty sector. The work employs bold, saturated colour palettes and sharp, graphic set design to frame the products as essential accessories. Art direction and set design by Emma Byrne Creative anchor the visuals, which transition between studio-based, minimalist portraiture and sun-drenched outdoor lifestyle photography. The imagery utilizes clean commercial lighting and crisp, hard shadows to create a polished, high-contrast look that emphasizes both the product packaging and the subjects.