Ultra Violette

Mar 2023

Ultra Violette’s campaign for Fave Fluid and Preen Screen leans into a vibrant, high-contrast aesthetic that bridges commercial product promotion with playful editorial energy. Across both studio and outdoor settings, the imagery utilises saturated colour palettes and graphic set design to create a cohesive brand identity focused on sun protection. The project incorporates set design and art direction by Emma Byrne Creative, who employs hard lighting and clean compositions to highlight the sunscreen packaging. These techniques define the visual language of the campaign, moving between minimalist studio backdrops and sun-drenched outdoor scenes to maintain a polished, cheerful tone.

Vertical, Commercial, Clean

Skincare

Advertising Campaign