UEA

UEA · TVC

This TVC for UEA highlights a narrative focused on everyday cultural engagement. Featuring creative contributions from AdSmart from Sky, the campaign captures young adults across various urban settings, from local markets to vinyl record shops and evening social environments. The production leans into a live-action technique, utilizing warm, natural light and dynamic framing to define the visual tone. The work documents candid moments of connection through cinematic, horizontal visuals.