UEA
TVC
Brand
ProjectTVC
Date
Jan 2025
Description
This TVC campaign for streaming platform UEA captures a series of everyday cultural encounters, featuring young adults navigating shared social spaces. The film transitions through diverse environments, from the intimate selection of vinyl in record stores to lively evening street gatherings. Directed by Visie Admin with creative development by AdSmart from Sky, the production leans into a candid aesthetic. The cinematography relies on natural light and warm, high-contrast interior tones to highlight moments of connection. The live-action approach focuses on authentic movement within these varied settings.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Streaming Platforms
Color
Cream
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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