UEA: TVC
Brand
Date
Jan 2025
Description
This TVC for UEA highlights a narrative focused on everyday cultural engagement. Featuring creative contributions from AdSmart from Sky, the campaign captures young adults across various urban settings, from local markets to vinyl record shops and evening social environments. The production leans into a live-action technique, utilizing warm, natural light and dynamic framing to define the visual tone. The work documents candid moments of connection through cinematic, horizontal visuals.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Cream
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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