Travis Scott

Travis Scott · Gods Country

Jordan, Travis Scott · Jordan Brand | Jumpman Jack

Jordan and Travis Scott collaborate on this campaign for the Jumpman Jack, a project that highlights the intersection of sportswear and high-fashion aesthetics. Directed by Rodriguez International, the film moves between desert landscapes and urban basketball courts to establish a distinct visual rhythm. The production utilizes drone footage and slow motion to capture the athletic performance and footwear details. With a focus on natural light and a warm golden hour color palette, the campaign relies on high-energy editing to frame the apparel within diverse action-oriented environments.