Travel Wyoming

Travel Wyoming · Welcome to Wyoming | That's WY

Travel Wyoming's campaign, 'Welcome to Wyoming | That's WY', frames the state's rugged heritage through a collection of cinematic live-action sequences. The project captures the region's character by blending contemporary footage of rodeo events and traditional craftsmanship with archival imagery of the landscape. The creative approach, led by agency BVK with production handled by Picture North, utilizes dynamic cuts and warm lighting to transition between modern-day activities and the area's historical roots. Sound design by William McVay complements the montage, which features diverse mountain and river vistas throughout.