Tonywack

Tonywack · FW 2025 Campaign

Tonywack presents its FW 2025 campaign, a series of editorial fashion images captured by photographer David Portela. The collection leans into a documentary aesthetic, alternating between urban street settings and clean studio environments to highlight the season's tailored menswear and womenswear pieces. Featuring models Anass Bouazzaoui, Mumin Jangani, and Sylke Golding, the visuals emphasize structured silhouettes, leather outerwear, and denim ensembles. Technically, the work makes extensive use of natural light and clean framing to bring out textures in fabrics like heavy wool and leather. With hair styling by Sean Michael Bennett, the campaign utilizes a mix of monochrome, desaturated, and warm tones, utilizing analogue film techniques to create a gritty yet deliberate contemporary editorial look.