Tonywack

FW 2025 Campaign

Brand

Tonywack

ProjectFW 2025 Campaign

Date

Aug 2025

Description

Tonywack’s FW 2025 campaign explores structured tailoring through an editorial lens, blending documentary-style street photography with composed studio portraiture. The series transitions from gritty, desaturated urban settings to clean, high-contrast studio shots, utilizing natural light to highlight the texture of leather, denim, and wool garments. Photographer David Portela leads the visual execution, supported by hair stylist Sean Michael Bennett. The campaign features models Anass Bouazzaoui, Mumin Jangani, and Sylke Golding, capturing the collection across both outdoor city environments and minimalist, grid-patterned backdrops. The work relies on analogue film techniques and sharp typography to define the season’s aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black

Context

Advertising Campaign