TIAA

TIAA · Important

TIAA explores core financial themes in their 'Important' campaign, a motion graphics project focused on clarity and impact. The work utilizes a restrained visual language, presenting white serif typography against a deep green background. Dynamic yellow highlights pulse through the text, guiding the viewer through specific financial messaging. Produced by Omnicom Production with creative agency Deutsch, the piece relies on a clean, minimal aesthetic to convey its points.

TIAA · Champions

TIAA explores themes of financial legacy in their 'Champions' campaign, an animated motion graphics project led by agency partner Deutsch. The work utilizes clean serif typography that unfolds against a solid dark green background, with yellow highlights and minimal handwritten marks guiding the narrative flow. Produced by Omnicom Production, the piece employs a minimalist approach to visual storytelling, focusing on direct communication of brand messaging through tight sequencing. The project aligns with the Investment and Wealth sector, leaning into a refined, corporate aesthetic throughout its duration.

TIAA · We do More

TIAA · Paper Right

TIAA · Customer Story | Brian Fisher