TIAA
Champions
Brand
ProjectChampions
Date
Apr 2026
Description
TIAA explores themes of financial legacy in their 'Champions' campaign, an animated motion graphics project led by agency partner Deutsch. The work utilizes clean serif typography that unfolds against a solid dark green background, with yellow highlights and minimal handwritten marks guiding the narrative flow. Produced by Omnicom Production, the piece employs a minimalist approach to visual storytelling, focusing on direct communication of brand messaging through tight sequencing. The project aligns with the Investment and Wealth sector, leaning into a refined, corporate aesthetic throughout its duration.
Style
Horizontal, Commercial, Minimalist
Techniques
Motion Graphics
Industries
Investment & Wealth
Background
Solid Colour
Context
Brand Film / Corporate Video
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