Thinx

6 projects·0 creatives·

Featured Thinx projects

This week's top Thinx projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Thinx · Period care gets a comically candid approach

Thinx partners with agency OBERLAND for this commercial video, which employs a comically candid lens to discuss period care. Set within a bright residential kitchen, the live-action spot features a candid interaction between two generations to ground the product in an everyday, approachable context. The film utilizes natural light and a clean visual aesthetic to frame the conversation around menstrual wellness. By combining humor with direct dialogue, the production avoids overly clinical tones, opting instead for a relatable and domestic setting.

Project

Thinx · MENstration

Thinx explores domestic openness in its MENstration commercial, a campaign that depicts a young boy navigating a conversation about menstruation with his father. Directed for a cinematic live-action format, the narrative unfolds across a residential setting, prioritising natural lighting and a grounded, documentary-adjacent visual tone. The spot utilises grainy textures and deliberate cinematic framing to establish its interior environment. Production was facilitated by Biscuit Filmworks UK, with representation managed by Rabbit.