Thinx
MENstration
Brand
ProjectMENstration
Date
Jan 2025
Description
Thinx's MENstration campaign explores domestic dialogue and personal discovery. The commercial centres on a young boy navigating a private moment with his father, framed through a series of intimate, quiet interactions. Produced by Biscuit Filmworks UK, the piece utilizes a cinematic framing and grainy live-action technique to ground the narrative within a residential setting. The visual language relies on natural lighting and muted tones to support the dialogue-driven format.
Style
Horizontal, Cinematic, Grainy
Industries
Skincare
Color
Navy
Beige
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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