Thinx explores domestic openness in its MENstration commercial, a campaign that depicts a young boy navigating a conversation about menstruation with his father. Directed for a cinematic live-action format, the narrative unfolds across a residential setting, prioritising natural lighting and a grounded, documentary-adjacent visual tone.
The spot utilises grainy textures and deliberate cinematic framing to establish its interior environment. Production was facilitated by Biscuit Filmworks UK, with representation managed by Rabbit.
