Thinx: MENstration
Brand
Date
Jan 2025
Description
Thinx explores domestic openness in its MENstration commercial, a campaign that depicts a young boy navigating a conversation about menstruation with his father. Directed for a cinematic live-action format, the narrative unfolds across a residential setting, prioritising natural lighting and a grounded, documentary-adjacent visual tone. The spot utilises grainy textures and deliberate cinematic framing to establish its interior environment. Production was facilitated by Biscuit Filmworks UK, with representation managed by Rabbit.
Style
Horizontal, Cinematic, Grainy
Industries
Color
Navy
Beige
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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