The Woolmark Company

The Woolmark Company · The Innovator

The Woolmark Company presents 'The Innovator,' a short-form animation project developed by BUCK Sydney. This narrative work explores a prehistoric theme through a humorous lens, centering on interactions between clay-rendered characters and a highly detailed, tactile sheep. The piece leans into artistic, stop-motion aesthetics, utilizing a 3D render and CGI process to create a distinct, textured look. The animation focuses on creative storytelling, setting its stylized plasticine figures against a minimalist landscape.

The Woolmark Company · Wear Wool, Not Waste

The Woolmark Company · A Tale of Traceability

A Tale of Traceability for The Woolmark Company functions as an editorial campaign focused on the intersection of luxury fashion and pastoral heritage. The project utilises an earthy aesthetic, drawing on natural light and an analogue-film texture to document the connection between raw wool production and refined garment design. Photographer Kin Chan Choedel leads the visual direction, capturing subjects in expansive, rural landscapes. The imagery leverages a muted, desaturated colour palette and candid motion to ground the apparel in its origins. With make-up by Steph Lai and production by Khiera Nicole, the campaign maintains a consistent, understated tone across both portraits and wide-angle environmental shots.