The Woolmark Company
The Innovator
Brand
ProjectThe Innovator
Date
Feb 2026
Description
The Woolmark Company presents 'The Innovator,' an animated campaign produced by BUCK Sydney. The project utilizes stop-motion animation to convey a prehistoric narrative, centering on the tactile relationship between claymation characters and a sheep. Leaning into a humorous and artistic aesthetic, the film features stylized plasticine figures set against a barren landscape. The production leverages 3D render and CGI techniques to emphasize texture and character performance within a highly stylized visual environment.
Style
Artistic, Humorous, Horizontal
Techniques
Animation, 3D render / CGI
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.