The Big Favorite

The Big Favorite · Brand Identity

The Big Favorite brand identity project encompasses a multi-channel design system spanning digital, print, and out-of-home advertising. Regrets Only directed the graphic design, establishing a visual language defined by bold typography, playful yellow motifs, and clean, minimalist layouts that emphasize the brand’s sustainable product focus. The project integrates motion graphics and animation across commercial video spots, pairing dynamic camera angles with textured lettering. These elements extend into physical collateral, including product packaging, web design, and large-scale billboard installations, utilizing a consistent palette of high-contrast color blocks and screen print-inspired typography.