Telefónica

Telefónica · Neuron

Telefónica · California

Telefónica presents 'California,' a high-energy campaign produced by Greatergood that explores movement through a series of kinetic, outdoor scenarios. Moving between scenes of skateboarding, running, and underwater sequences, the project utilizes a cinematic, live-action technique to capture expansive landscapes and open-air environments. The edit leans into a warm aesthetic, relying on natural light to highlight the scale and pace of the featured locations. This production reflects a focus on action-oriented visuals to convey a sense of momentum.

Telefónica · California

Telefónica’s California campaign captures a high-energy series of outdoor adventures, focusing on a diverse range of athletic and recreational pursuits. Through a fast-paced montage, the film transitions from the rhythmic motion of roller coasters and skateboarders on open roads to the immersive environments of underwater scuba exploration. Produced by GREATERGOOD, the project utilizes cinematic drone footage and live-action techniques to emphasize movement within desert and coastal landscapes. The warm, vibrant lighting underscores the scale of the environments, anchoring the narrative in a broad, active outdoor aesthetic.