Telefónica
California
Brand
ProjectCalifornia
Date
Jun 2026
Description
Telefónica’s California commercial project captures a high-energy exploration of outdoor adventure and human movement. The film navigates a series of kinetic sequences, moving from mountain roads and desert landscapes to underwater environments, framing the brand within a context of active, live-action storytelling. Produced by GREATERGOOD, the piece relies on a rhythmic edit and cinematic drone footage to bridge diverse terrains. By pairing action-oriented sports with wide-angle landscape shots, the project establishes a vibrant visual language that prioritizes scale and motion throughout the technical execution.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Telecommunications
Color
Sky Blue
Jet Black
Crimson
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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