Süti

Süti · Brand Identity

The brand identity for technology and consumer electronics brand Süti centers on a minimalist aesthetic, utilizing clean 3D render / CGI and precise typography to frame its product suite. Developed by FCKLCK, Marc Ferrer Vives, and Louise Baker, the project establishes a structured visual language that balances graphic grid layouts with detailed product showcases. The execution incorporates motion graphics and high-fidelity textures, featuring floating smartphone hardware and accessories set against neutral environments. From die-cut packaging design to e-commerce web interfaces, the identity emphasizes material realism and professional, minimalist composition.