Logo
Split view showing a grid of alphabet letters on the left and a dark silhouette profile of a smartphone case on the right.
Close-up of a white smartphone featuring a prominent camera array, overlaid with bold white typography spelling SUTI.
Three white product packaging boxes with die-cut typography reading suti revealing green, red, and yellow interiors on a clean white background.
Split view showing a grid of alphabet letters on the left and a dark silhouette profile of a smartphone case on the right.
Close-up of a white smartphone featuring a prominent camera array, overlaid with bold white typography spelling SUTI.

Süti Brand Identity 2024

About

The brand identity for technology and consumer electronics brand Süti centers on a minimalist aesthetic, utilizing clean 3D render / CGI and precise typography to frame its product suite. Developed by FCKLCK, Marc Ferrer Vives, and Louise Baker, the project establishes a structured visual language that balances graphic grid layouts with detailed product showcases. The execution incorporates motion graphics and high-fidelity textures, featuring floating smartphone hardware and accessories set against neutral environments. From die-cut packaging design to e-commerce web interfaces, the identity emphasizes material realism and professional, minimalist composition.

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