Superloop

5 projects·0 creatives·

Featured Superloop projects

This week's top Superloop projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

A person planking horizontally balanced on top of a dark wheelie bin on a concrete rooftop by Simon Harsent for Superloop.

Project

Superloop · Stuck in 2011

Superloop explores the rigidity of dated connectivity in this tech campaign, titled Stuck in 2011. The series utilizes a deadpan and surreal aesthetic to illustrate its concept, featuring subjects captured in awkward, performative poses across urban settings. Photographed by Simon Harsent, the project leans into an analogue film quality with a documentary sensibility. Creative direction by Leo Burnett and production by Pool Collective frame these vignettes with natural light and a clean, earthy palette. The work contrasts static subjects against sprawling concrete environments to anchor the project's visual narrative.