Superloop
Stuck in 2011
Brand
ProjectStuck in 2011
Date
Jan 2024
Description
Superloop's campaign, Stuck in 2011, leans into a deadpan aesthetic to highlight the technology brand's messaging. The project features a series of surreal, static compositions captured in an analogue film style. Photographer Simon Harsent worked alongside creative agency Leo Burnett and production company Pool Collective to deliver these visuals. The imagery employs natural light and a muted, earthy color palette, creating a distinct visual language that draws on documentary and artistic framing.
Style
Vertical
Techniques
Natural light
Context
Advertising Campaign
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