Superloop: Stuck in 2011
Brand
Date
Jan 2024
Description
Superloop explores the rigidity of dated connectivity in this tech campaign, titled Stuck in 2011. The series utilizes a deadpan and surreal aesthetic to illustrate its concept, featuring subjects captured in awkward, performative poses across urban settings. Photographed by Simon Harsent, the project leans into an analogue film quality with a documentary sensibility. Creative direction by Leo Burnett and production by Pool Collective frame these vignettes with natural light and a clean, earthy palette. The work contrasts static subjects against sprawling concrete environments to anchor the project's visual narrative.
Style
Vertical
Techniques
Natural light
Context
Advertising Campaign
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