Superlocal

Superlocal · Brand Identity

The brand identity for Superlocal establishes a cohesive visual language across the restaurant’s physical and digital touchpoints. Directed by Josh Nathanson, the project leans into a minimalist aesthetic, pairing organic, textured materials with sharp, high-contrast graphic elements. The design system features bespoke typography and monochrome illustrations of fresh produce that carry through from printed collateral to signage. Photography by Martí Pujol captures the brand in situ, documenting the workflow of the kitchen and the tactile quality of the menus and packaging. Graphic design by Dennis and contributions from Marina Coll and Ainara Martí emphasize clean, editorial-style layouts, while Studio Antonius provides interior design elements that ground the identity in a physical space. The project utilizes natural light and warm, high-contrast colour blocking to create a consistent, modern presence for the food and beverage brand.