Superdry

2 projects·0 creatives·

Featured Superdry projects

This week's top Superdry projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Group of young diverse people smiling and holding soccer balls outdoors in a black and white campaign shot for Superdry.

Project

Superdry · 2024 Ad Campaign

Superdry’s 2024 campaign highlights the brand's latest collection through a series of candid, outdoor portraits. The work focuses on sportswear and youth culture, utilising high-contrast monochrome grading to bring depth to the apparel's textures. Photographer Simon Upton captures the group in an authentic, documentary-style setting. With styling support by hair stylist Phoenix Ly and production managed by Carmen Cicchinelli Production, the campaign leans into analogue film aesthetics and natural light to maintain a gritty, high-energy atmosphere.