Superdry
2024 Ad Campaign
Brand
Project2024 Ad Campaign
Date
Jan 2024
Description
Superdry’s 2024 campaign highlights the brand's focus on sportswear through a series of candid, outdoor portraits. The imagery centers on youth culture, featuring a diverse group in varsity jackets, hoodies, and athletic wear. Photographer Simon Upton employs high-contrast monochrome grading to emphasize the textures of the apparel, supported by Hair Stylist Phoenix Ly. The work adopts a gritty, documentary-style approach, captured in natural light to maintain an authentic feel. Produced by Carmen Cicchinelli Production, the campaign utilizes analogue film aesthetics to lean into its dynamic, spontaneous framing.
Style
Vertical
Techniques
Analogue / film
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.