Super Members Council

Super Members Council · Look after your super

Super Members Council introduces 'Look after your super,' a commercial campaign centered on the importance of retirement savings. The narrative follows a protagonist navigating a corporate office who encounters symbolic avian figures, transitioning from an office setting to an exterior urban environment. Produced by MOFA, the spot employs a clean, live-action technique and a cinematic approach to its visual storytelling. The project utilizes natural lighting to ground its surreal narrative elements within a realistic workplace context, complemented by sound design from Electric Sheep and Rumble Studios, with production support provided by Arcadian Digital.