Super Members Council: Look after your super
Date
Mar 2026
Description
Super Members Council introduces 'Look after your super,' a commercial campaign centered on the importance of retirement savings. The narrative follows a protagonist navigating a corporate office who encounters symbolic avian figures, transitioning from an office setting to an exterior urban environment. Produced by MOFA, the spot employs a clean, live-action technique and a cinematic approach to its visual storytelling. The project utilizes natural lighting to ground its surreal narrative elements within a realistic workplace context, complemented by sound design from Electric Sheep and Rumble Studios, with production support provided by Arcadian Digital.
Style
Vertical, Cinematic, Clean
Color
Powder Blue
Pure White
Background
Office
Context
Advertising Campaign
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