Strong Roots AirBites

Strong Roots AirBites · WTFork!

Strong Roots AirBites positions its snack range in the everyday routine with the WTFork! campaign. The commercial content blends character-driven performances with casual domestic settings, spanning modern work spaces and home interiors to capture the process of preparing AirBites. Developed by agency Ruffle with production handled by Ginger Whippet Films and post-production by The Harbor Picture Company (UK), the project utilizes live-action technique to highlight product versatility. The visuals lean into dynamic lighting and a golden hour color palette to maintain a warm, inviting aesthetic throughout the series of kitchen and living room scenarios.