Strong Roots AirBites

WTFork!

Brand

Date

Jan 2025

Description

Strong Roots AirBites launches the WTFork! campaign, a commercial project highlighting the snack brand's shift into air-fryer-ready culinary options. The creative, helmed by agency Ruffle, leans into comedic athletic framing and vibrant character performances set against cozy, contemporary interiors. Produced by Ginger Whippet Films with post-production by The Harbor Picture Company, the visual narrative utilizes dynamic lighting and warm color grading to bridge the gap between active living and convenient food preparation. The project, captured using live-action techniques, showcases various snacking moments across kitchen, living room, and workspace environments.

Style

Horizontal, Commercial, Golden Hour

Industries

CPG / Packaged Food

Color

Royal Blue

Crimson

Background

Kitchen

Context

TVC / TV Commercial