Strata

Strata · Homes

Strata captures the transition into homeownership in its latest commercial, Homes. The project moves through a domestic narrative, tracing a couple as they navigate early moments in a new space, from unpacking boxes on the living room floor to hosting social gatherings by an outdoor fire pit. Crafted by AdSmart from Sky, the campaign leans into a lifestyle-focused aesthetic. The execution utilizes natural light to emphasize warm wooden textures and clean interior details, grounding the live-action footage in a quiet, domestic environment.