Strata: Homes
Brand
Date
Jan 2025
Description
Strata captures the transition into homeownership in its latest commercial, Homes. The project moves through a domestic narrative, tracing a couple as they navigate early moments in a new space, from unpacking boxes on the living room floor to hosting social gatherings by an outdoor fire pit. Crafted by AdSmart from Sky, the campaign leans into a lifestyle-focused aesthetic. The execution utilizes natural light to emphasize warm wooden textures and clean interior details, grounding the live-action footage in a quiet, domestic environment.
Style
Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Color
Medium Grey
Beige
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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