Strata
Homes
Brand
ProjectHomes
Date
Jan 2025
Description
Strata’s 'Homes' commercial video captures the narrative of domestic transition and the initial stages of homeownership. The project follows a couple as they navigate settling into a new space, progressing from intimate morning routines to hosting social gatherings in a garden setting. Produced by the creative team at AdSmart from Sky, the campaign leans into a lifestyle-focused aesthetic. The visual execution utilizes natural light to emphasize textured interiors, warm wood furnishings, and the practical realities of unpacking, maintaining a clean, live-action approach throughout the piece.
Style
Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Real Estate Platforms
Color
Medium Grey
Beige
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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