Story Horse

Story Horse · Brand Identity

Story Horse establishes a distinct visual identity within the food and beverage sector, anchored by a series of whimsical, hand-drawn ink illustrations. The brand identity project balances graphic simplicity with a playful narrative, utilising custom typography and a consistent colour palette across diverse touchpoints. The execution spans from packaging design to editorial photography, with a focus on clean, commercial compositions. By integrating minimalist line art with warm, natural light product photography, the work creates a coherent presence for the brand. The project features graphic design by Andrés Higueros and photography by Juan Pablo Tavera.