Story Horse
Brand Identity
Jun 2025
Story Horse establishes its market presence with a brand identity project that blends whimsical hand-drawn illustrations with functional packaging design. The identity centers on a recurring, character-driven horse motif, rendered in clean, minimalist ink lines that appear across product labels, apparel, and menu systems. Designed by Andrés Higueros, the visual system utilizes a bold, high-contrast palette of vibrant green and neutral tones to anchor the brand within the Food & Beverage space. The project features photography by Juan Pablo Tavera, who captures the identity in both commercial flat lays and product-focused editorial imagery, maintaining a consistent aesthetic through natural light and simple, graphic compositions.
Commercial, Vertical, Clean
Advertising Campaign
