Story Horse: Brand Identity
Brand
Date
Jun 2025
Description
Story Horse establishes a distinct visual identity within the food and beverage sector, anchored by a series of whimsical, hand-drawn ink illustrations. The brand identity project balances graphic simplicity with a playful narrative, utilising custom typography and a consistent colour palette across diverse touchpoints. The execution spans from packaging design to editorial photography, with a focus on clean, commercial compositions. By integrating minimalist line art with warm, natural light product photography, the work creates a coherent presence for the brand. The project features graphic design by Andrés Higueros and photography by Juan Pablo Tavera.
Style
Commercial, Vertical, Clean
Color
Pure White
Context
Advertising Campaign
Associated creatives
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