Southside Social

Southside Social · Brand Identity

Angel & Anchor developed the comprehensive brand identity for Southside Social, a project that spans print collateral, environmental signage, and custom packaging. The visual system leverages a cohesive color palette of deep green and warm neutrals to establish a tactile, sophisticated aesthetic across every touchpoint. The design suite includes bespoke menu layouts, branded apparel, and matchbox packaging, all united by a custom typographic approach. By utilizing natural light and varied material textures, the identity integrates graphic elements with physical ephemera like receipt-style typography and retro dot-matrix detailing. The project extends to exterior signage and editorial-style photography, grounding the venue's visual presence in both print and physical environments.