Southside Social

Mar 2023

Southside Social’s brand identity, developed by Angel & Anchor, establishes a cohesive visual language across printed collateral and environmental signage. The system balances a retro-inspired aesthetic with clean, modern typography, utilizing a consistent palette of deep greens and earthy tones to evoke a distinct venue atmosphere. Execution ranges from custom apparel and matchbox packaging to meticulously art-directed flat lays and drink menus. The design relies on tactile paper textures and careful use of natural light to ground the brand, while high-contrast typographic elements anchor the identity across various print and digital formats. The project showcases an integrated approach to lifestyle branding, extending the venue's personality through detailed stationery, editorial-style imagery, and illuminated exterior signage.

Commercial, Clean

Advertising Campaign