Sonder

Sonder · Brand Identity

The brand identity for Sonder, developed by OHMY, establishes a cohesive visual language across both physical and digital touchpoints. The project employs a minimalist, graphic-led approach, utilizing a vibrant color palette of green, pink, orange, and blue to structure web interfaces, print materials, and environmental signage. By layering bold typography with clean geometric blocks, the work maintains a structured aesthetic that frames both abstract data and personal imagery. The identity extends into motion graphics and cinematic content, integrating live-action elements with rigid grid systems to balance technical clarity with human connection.