Soft Services
Featured Soft Services projects
This week's top Soft Services projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Soft Services · UGC
Soft Services showcases the brand's Buffing Bar in a series of clean, minimalist product stills. The campaign focuses on the tactile nature of the microcrystal exfoliant, utilizing macro photography to emphasize the product's embossed branding and granular texture. The project incorporates both soft, diffused lighting and sharp, hard-light setups to establish a commercial aesthetic. Slate Studios served as the production company and content creator for the series, balancing functional product documentation with lifestyle arrangements featuring personal care accessories.
Project Soft Services · Brand Identity
Soft Services establishes a modern visual identity for its skincare line, focusing on functional, minimalist packaging design. The work balances technical product information with a clean, graphic aesthetic, utilizing precise typography and a neutral color palette punctuated by vibrant accents. The project leans into commercial studio photography, incorporating macro shots and 3D render techniques to detail product textures and engineering. Graphic design for the project was led by Decade, with supplemental illustrations contributed by Ella Webb, Mariano Pascual, and Pete Gamlen. The visual presentation is supported by photography from Anemone Works, with packaging production handled by Doris Dev.
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